Privacy policy

Last updated: May 30, 2026

This Privacy Policy describes how Gilded (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from gildedonline.com (the “Site”), interact with our advertisements, or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, service providers, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use information we collect about you to communicate with you, provide the Services, improve our products and website, personalize your experience, measure advertising performance, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, and security questions, if applicable.
• Shopping information, including the items you view, put in your cart, purchase, or add to your wishlist.
• Customer support information, including the information you choose to include in communications with us.
• Marketing information, such as your email address if you choose to subscribe to our newsletter, promotions, or other marketing communications.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect through Cookies and Similar Technologies

We automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, web beacons, tags, software development kits, server-side tracking tools, and similar technologies (“Cookies”).

Usage Data may include information about how you access and use our Site, including:

• Device information
• Browser information
• Network connection information
• IP address
• Pages viewed
• Products viewed
• Items added to cart
• Checkout activity
• Purchase activity
• Referring websites, emails, advertisements, or social media platforms
• Date, time, and other information regarding your interaction with the Services

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Payment processors, who collect payment information to process your payment, fulfill your order, and provide products or services you have requested.
• Shipping, fulfillment, and customer service providers.
• Analytics providers, such as Google Analytics.
• Advertising and marketing partners, including Meta and Google.
• Email marketing providers and other technology providers.

When you visit our Site, open or click on emails we send you, interact with our Services, or interact with our advertisements, we and third parties we work with may automatically collect certain information using online tracking technologies such as cookies, pixels, web beacons, third-party libraries, and server-side tools.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for any third party’s policies or practices.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide the Services and perform our contract with you, including to process payments, fulfill orders, arrange shipping, send order notifications, facilitate returns or exchanges, provide customer support, and enable you to post reviews.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, including to send marketing, advertising, and promotional communications by email, text message, postal mail, or through online advertising platforms.

We may also use your personal information to better tailor the Services, content, and advertising you see on our Site, social media platforms, search engines, and other websites.

Analytics and Website Improvement

We use personal information and Usage Data to understand how visitors use our Site, evaluate product interest, measure website and marketing performance, improve our content and product offerings, and optimize the customer experience.

Security and Fraud Prevention

We use personal information to detect, investigate, prevent, or take action regarding possible fraudulent, illegal, malicious, or unauthorized activity.

Communicating with You

We use personal information to provide customer support, respond to inquiries, improve our Services, and maintain our relationship with you.

Cookies, Analytics, and Advertising Technologies

Like many websites, we use Cookies on our Site. For specific information about cookies used by Shopify, see Shopify’s cookie policy.

We use Cookies to power and improve our Site and Services, remember your actions and preferences, run analytics, understand user interaction with the Services, measure advertising performance, and personalize marketing.

We may permit third parties and service providers to use Cookies and similar technologies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to remove or reject Cookies through your browser settings. Please keep in mind that removing or blocking Cookies may negatively impact your experience and may cause certain features or functionality to work incorrectly or no longer be available.

Blocking Cookies may not completely prevent how we share information with third parties, such as advertising partners.

Meta Pixel, Advanced Matching, and Conversions API

We use Meta business tools, including the Meta Pixel, advanced matching, and Conversions API, to help us measure advertising performance, understand customer activity on our Site, improve our marketing, and show more relevant advertisements on Meta platforms such as Facebook and Instagram.

Through these tools, we may share certain customer activity data with Meta, including information about:

• Visits to our Site
• Pages viewed
• Products viewed
• Items added to cart
• Checkout activity
• Purchases
• Interactions with our advertisements
• Interactions with forms, buttons, or other website features

We may also share certain customer information, such as email address, phone number, name, city, state, ZIP code, IP address, browser information, device information, or other identifiers. Some of this information may be hashed or otherwise processed before being shared to help match website activity with Meta users for advertising measurement, personalization, and optimization.

Meta may use this information in accordance with its own privacy policies and user settings. You can manage how Meta uses information about your activity for ads through your Facebook or Instagram settings, including Meta’s Off-Facebook Activity settings.

Google Analytics and Google Advertising Tools

We use Google Analytics and may use other Google tools to understand how visitors interact with our Site, measure website performance, evaluate marketing campaigns, and improve our customer experience.

Google Analytics may collect information such as pages visited, time spent on the Site, device and browser information, approximate location, traffic source, product interactions, add-to-cart behavior, and purchase activity.

You may be able to manage certain Google advertising and analytics preferences through your Google account settings, browser settings, or available Google opt-out tools.

Email Marketing

If you sign up for our email list, we may use your email address to send you updates, product launches, promotions, and other marketing communications.

You may opt out of marketing emails at any time by clicking the unsubscribe link in an email or contacting us directly. If you opt out, we may still send non-promotional emails, such as messages about orders, customer service, or transactions.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, email marketing, advertising, and fraud prevention.
• With business and marketing partners, including Shopify, Meta, Google, and other advertising or analytics providers, to provide services, measure performance, and advertise to you.
• When you direct, request, or consent to our disclosure of certain information to third parties, such as through your use of social media widgets, login integrations, or other third-party features.
• With affiliates or within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction, such as a merger, acquisition, financing, or bankruptcy.
• To comply with applicable legal obligations, respond to lawful requests, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months, disclosed the following categories of personal information about users for the purposes described above:

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

Sale, Sharing, and Targeted Advertising

We do not sell personal information in the traditional sense of exchanging personal information for money.

However, certain privacy laws may define some types of advertising, analytics, cookie use, or data sharing with advertising partners as a “sale,” “sharing,” or “targeted advertising.” This may include sharing information with advertising partners such as Meta or Google to personalize ads, measure ad performance, or improve advertising relevance.

Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content may be public and accessible by anyone.

We do not control who will have access to information you choose to make public and cannot ensure that parties who access such information will respect your privacy or keep it secure.

Third Party Websites and Links

Our Site may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, fulfill orders, comply with legal obligations, resolve disputes, enforce agreements, maintain business records, prevent fraud, or honor marketing preferences.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right to Access / Know

You may have the right to request access to personal information we hold about you, including details about how we use and share your information.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

You may have the right to direct us not to “sell” or “share” your personal information or to opt out of processing your personal information for targeted advertising, as defined by applicable privacy laws.

Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the Site.

Right to Limit Use of Sensitive Personal Information

You may have the right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.

Restriction of Processing

You may have the right to ask us to stop or restrict our processing of personal information.

Withdrawal of Consent

Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

Appeal

You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

Managing Communication Preferences

You may opt out of promotional emails at any time by using the unsubscribe link in our emails. If you opt out, we may still send non-promotional emails, such as those related to your orders, account, or transactions.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity before responding to your request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we may require proof that the agent is authorized to act on your behalf and may need you to verify your identity directly with us.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below.

If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country where you live, including in the United States. Your personal information may also be processed by staff, third-party service providers, and partners in these countries.

If we transfer personal information out of Europe, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the UK, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please email us at: info@gildedonline.com.